{"id":6846,"date":"2025-12-10T11:42:27","date_gmt":"2025-12-10T02:42:27","guid":{"rendered":"https:\/\/en.kogei-japonica.com\/media\/?p=6846"},"modified":"2026-04-14T23:30:40","modified_gmt":"2026-04-14T14:30:40","slug":"1022","status":"publish","type":"post","link":"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/","title":{"rendered":"Craftsmanship Meets Fashion and Technology\u2014A Dialogue Between \u00c7AETLA Inc. and EBRU Inc."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#A_Conversation_Born_at_the_Intersection_of_Different_Fields\" title=\"A Conversation Born at the Intersection of Different Fields\">A Conversation Born at the Intersection of Different Fields<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#Company_Introductions_Their_Journeys_and_Philosophies\" title=\"Company Introductions: Their Journeys and Philosophies\">Company Introductions: Their Journeys and Philosophies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#CAETLA_%E2%80%94_A_Lineage_of_Handcraft_Pursuing_%E2%80%9CThe_Aesthetics_of_What_We_Wear%E2%80%9D\" title=\"\u00c7AETLA \u2014 A Lineage of Handcraft Pursuing \u201cThe Aesthetics of What We Wear\u201d\">\u00c7AETLA \u2014 A Lineage of Handcraft Pursuing \u201cThe Aesthetics of What We Wear\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#EBRU_%E2%80%94_A_Brand_Creating_New_Expression_Through_%E2%80%9CArt_%C3%97_Craftspeople_%C3%97_Sound%E2%80%9D\" title=\"EBRU \u2014 A Brand Creating New Expression Through \u201cArt \u00d7 Craftspeople \u00d7 Sound\u201d\">EBRU \u2014 A Brand Creating New Expression Through \u201cArt \u00d7 Craftspeople \u00d7 Sound\u201d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#Background_of_Their_Meeting_%E2%80%94_Exhibition_as_an_%E2%80%9CEntry_Point_of_Resonance%E2%80%9D\" title=\"Background of Their Meeting \u2014 Exhibition as an \u201cEntry Point of Resonance\u201d\">Background of Their Meeting \u2014 Exhibition as an \u201cEntry Point of Resonance\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#The_Core_of_Craftsmanship_%E2%80%94_Technique_Dialogue_and_Spirituality\" title=\"The Core of Craftsmanship \u2014 Technique, Dialogue, and Spirituality\">The Core of Craftsmanship \u2014 Technique, Dialogue, and Spirituality<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#The_%E2%80%9CSpirit_of_Each_Piece%E2%80%9D_That_CAETLA_Continues_to_Protect\" title=\"The \u201cSpirit of Each Piece\u201d That \u00c7AETLA Continues to Protect\">The \u201cSpirit of Each Piece\u201d That \u00c7AETLA Continues to Protect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#EBRUs_Proposition_of_%E2%80%9CWearable_Craftsmanship%E2%80%9D\" title=\"EBRU\u2019s Proposition of \u201cWearable Craftsmanship\u201d\">EBRU\u2019s Proposition of \u201cWearable Craftsmanship\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#Technique_and_Dialogue_%E2%80%94_Creation_That_Transcends_Generations_and_Fields\" title=\"Technique and Dialogue \u2014 Creation That Transcends Generations and Fields\">Technique and Dialogue \u2014 Creation That Transcends Generations and Fields<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#The_Social_Issue_of_%E2%80%9CCraftsperson_Shortage%E2%80%9D_and_Educational_Challenges\" title=\"The Social Issue of \u201cCraftsperson Shortage\u201d and Educational Challenges\">The Social Issue of \u201cCraftsperson Shortage\u201d and Educational Challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#New_Future_Visions_Emerging_from_the_Discussion\" title=\"New Future Visions Emerging from the Discussion\">New Future Visions Emerging from the Discussion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#Application_to_Medical_Device_Fields_Such_as_Hearing_Aids\" title=\"Application to Medical Device Fields Such as Hearing Aids\">Application to Medical Device Fields Such as Hearing Aids<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#Development_into_Cultural_Assets_Through_Repair_and_Remake\" title=\"Development into Cultural Assets Through Repair and Remake\">Development into Cultural Assets Through Repair and Remake<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#The_Narrative_of_Craftsmanship\" title=\"The Narrative of Craftsmanship\">The Narrative of Craftsmanship<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#Facing_Reality_%E2%80%94_Hurdles_Are_Also_a_Source_of_Creation\" title=\"Facing Reality \u2014 Hurdles Are Also a Source of Creation\">Facing Reality \u2014 Hurdles Are Also a Source of Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/en.kogei-japonica.com\/media\/recommended\/1022\/#Conclusion_The_Future_of_Craftsmanship_Is_Created_Through_%E2%80%9CDialogue%E2%80%9D\" title=\"Conclusion: The Future of Craftsmanship Is Created Through \u201cDialogue\u201d\">Conclusion: The Future of Craftsmanship Is Created Through \u201cDialogue\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_Conversation_Born_at_the_Intersection_of_Different_Fields\"><\/span>A Conversation Born at the Intersection of Different Fields<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Minoru Kitani, CEO of \u00c7AETLA Inc., which has supported sewing culture in Okayama for over half a century, and Rei Sato, Founder of EBRU Inc., who has co-created new products with Japanese craftspeople and artists, came together for this exchange. The meeting between these two companies was not merely by chance but rather a dialogue realized through the need to \u201cre-examine the essence of craftsmanship.\u201d<\/p>\n<p>Editor-in-Chief of Kogei Japonica, Seiichi Sato, also joined the discussion.<\/p>\n<p>The conversation delved into a wide range of themes, including technical succession, human resources and education, the role of design, product longevity, and potential expansion into the medical field.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Company_Introductions_Their_Journeys_and_Philosophies\"><\/span>Company Introductions: Their Journeys and Philosophies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"CAETLA_%E2%80%94_A_Lineage_of_Handcraft_Pursuing_%E2%80%9CThe_Aesthetics_of_What_We_Wear%E2%80%9D\"><\/span>\u00c7AETLA \u2014 A Lineage of Handcraft Pursuing \u201cThe Aesthetics of What We Wear\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/kogei-japonica.com\/media\/wp-content\/uploads\/2025\/12\/IMG_3234.webp\" alt=\"\u00c7AETLA\" width=\"1566\" height=\"1045\" class=\"aligncenter size-full wp-image-9007\" \/><br \/>\n\u00c7AETLA Inc. was founded in 1974 and has evolved as a women\u2019s clothing manufacturer centered on nightwear and lingerie. With Japanese handcraft techniques such as brush dyeing, lacework, and decorative motifs at its core, the company continues to uphold its distinctive philosophy of \u201cdelivering clothing as works of art.\u201d<\/p>\n<p><strong>Minoru Kitani:<br \/>\n\u201cSince our founding, we have never held a single sale. We want our products to be works of art that are cherished for a long time, not commodities to be discounted.\u201d<\/strong><\/p>\n<p>By maintaining a domestically integrated production system and creating small quantities over time, they imbue their products with unique textures and techniques.<br \/>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/en.kogei-japonica.com\/companies\/caetla\/\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><img decoding=\"async\" class=\"lkc-favicon\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=en.kogei-japonica.com\" alt=\"\" width=\"16\" height=\"16\" \/><div class=\"lkc-domain\">en.kogei-japonica.com<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/en.kogei-japonica.com\/media\/wp-content\/uploads\/pz-linkcard\/cache\/f99d11660857d3a92581b74d07dbb0145941fd073e88255b14f62ad572b3a0a0.jpeg\" width=\"100px\" height=\"108px\" alt=\"\" \/><\/figure><div class=\"lkc-title\">\u200b\u00c7AETLA<\/div><div class=\"lkc-url\" title=\"https:\/\/en.kogei-japonica.com\/companies\/caetla\/\">https:\/\/en.kogei-japonica.com\/companies\/caetla\/<\/div><div class=\"lkc-excerpt\">&quot;\u00c7AETLA&quot; is a company born to create beautiful thingsSince \u00c7AETLA started as a nightwear and lingerie manufacturer in 1974, we have been committed to our fundamental philosophy of &quot;bringing women&#039;s dreams to life.&quot; We consistently capture current trends and pursue product development with an unwavering focus on luxury materials and craftsmanship quality.With the delicate sensibility<\/div><\/div><div class=\"clear\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/a><\/div><\/div><\/p>\n<h3><span class=\"ez-toc-section\" id=\"EBRU_%E2%80%94_A_Brand_Creating_New_Expression_Through_%E2%80%9CArt_%C3%97_Craftspeople_%C3%97_Sound%E2%80%9D\"><\/span>EBRU \u2014 A Brand Creating New Expression Through \u201cArt \u00d7 Craftspeople \u00d7 Sound\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/UMlXGs0NlxU?si=LrWnEztyji-Jpv3M\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\nEBRU Inc. creates fashion, jewelry, and audio devices through collaboration with traditional materials, techniques, and craftspeople. Their signature product **EARMIND** elevates earphones into works of art through lacquer, marbling techniques, and other crafts.<\/p>\n<p><strong>Rei Sato:<br \/>\n\u201cFashion and craftsmanship are not separate entities but rather part of a broader cultural system that supports Japanese craft.\u201d<\/strong><\/p>\n<p>By wearing art pieces, they strive to infuse daily life with aesthetic sensibility and bridge the spiritual distance between makers and users.<br \/>\n<div class=\"linkcard\"><div class=\"lkc-external-wrap\"><a class=\"lkc-link no_icon\" href=\"https:\/\/en.kogei-japonica.com\/companies\/ebru\/\" target=\"_blank\" rel=\"external noopener\"><div class=\"lkc-card\"><div class=\"lkc-info\"><img decoding=\"async\" class=\"lkc-favicon\" src=\"https:\/\/www.google.com\/s2\/favicons?domain=en.kogei-japonica.com\" alt=\"\" width=\"16\" height=\"16\" \/><div class=\"lkc-domain\">en.kogei-japonica.com<\/div><\/div><div class=\"lkc-content\"><figure class=\"lkc-thumbnail\"><img decoding=\"async\" class=\"lkc-thumbnail-img\" src=\"\/\/en.kogei-japonica.com\/media\/wp-content\/uploads\/pz-linkcard\/cache\/6378e8028ab7cf7f5e702910687975f58249d94cc3c97f7d244dea68bad0bf01.jpeg\" width=\"100px\" height=\"108px\" alt=\"\" \/><\/figure><div class=\"lkc-title\">\u200bEBRU<\/div><div class=\"lkc-url\" title=\"https:\/\/en.kogei-japonica.com\/companies\/ebru\/\">https:\/\/en.kogei-japonica.com\/companies\/ebru\/<\/div><div class=\"lkc-excerpt\">Creating Businesses Together with Craft Artists\u200bEBRU Inc. is run by three women who graduated from the Department of Crafts at Kanazawa College of Art.Since their university days, they have worked together as the art unit \u201cEbRu,\u201d creating works that incorporate a variety of craft techniques. After graduation, they each pursued different paths\u2014further study or careers<\/div><\/div><div class=\"clear\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/a><\/div><\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Background_of_Their_Meeting_%E2%80%94_Exhibition_as_an_%E2%80%9CEntry_Point_of_Resonance%E2%80%9D\"><\/span>Background of Their Meeting \u2014 Exhibition as an \u201cEntry Point of Resonance\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><figure id=\"attachment_9032\" aria-describedby=\"caption-attachment-9032\" style=\"width: 400px\" class=\"wp-caption aligncenter centercap\"><img decoding=\"async\" src=\"https:\/\/kogei-japonica.com\/media\/wp-content\/uploads\/2025\/12\/EBRU_2.webp\" alt=\"Kissho Kaden KYOTO\" width=\"840\" height=\"630\" class=\"size-full wp-image-9032\" \/><figcaption id=\"caption-attachment-9032\" class=\"wp-caption-text\">Kissho Kaden on display<\/figcaption><\/figure>The catalyst for this dialogue was Kitani\u2019s encounter with EBRU\u2019s exhibition at Matsuya Ginza.<\/p>\n<p><strong>Minoru Kitani:<br \/>\n\u201cI felt that craftsmanship was being elevated into fashion and art, and I was deeply impressed by how craftspeople were being engaged.\u201d<\/strong><\/p>\n<p>The decline of skilled sewing personnel, difficulties in technical succession, and exhaustion of regional manufacturing\u2014both companies recognized these shared challenges, leading to this dialogue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Core_of_Craftsmanship_%E2%80%94_Technique_Dialogue_and_Spirituality\"><\/span>The Core of Craftsmanship \u2014 Technique, Dialogue, and Spirituality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"The_%E2%80%9CSpirit_of_Each_Piece%E2%80%9D_That_CAETLA_Continues_to_Protect\"><\/span>The \u201cSpirit of Each Piece\u201d That \u00c7AETLA Continues to Protect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kogei-japonica.com\/media\/wp-content\/uploads\/2025\/12\/688c861d1f76a033202147.webp\" alt=\"\u00c7AETLA\" width=\"1365\" height=\"768\" class=\"aligncenter size-full wp-image-9030\" \/><br \/>\n\u00c7AETLA has a rare system in which everything from design to cutting to sewing is completed in-house. This structure maximizes the depth of dialogue with craftspeople.<\/p>\n<p><strong>Minoru Kitani:<br \/>\n\u201cBecause designers sew themselves, their intent is conveyed and the final quality is preserved.\u201d<\/strong><\/p>\n<p>The company treats its products as artistic garments and upholds a philosophy of long-term ownership.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"EBRUs_Proposition_of_%E2%80%9CWearable_Craftsmanship%E2%80%9D\"><\/span>EBRU\u2019s Proposition of \u201cWearable Craftsmanship\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/kogei-japonica.com\/media\/wp-content\/uploads\/2025\/12\/EBRU_1.webp\" alt=\"EARMIND\" width=\"500\" class=\"aligncenter size-full wp-image-9029\" \/><br \/>\nThe development of EARMIND was an effort to treat earphones like cultural artifacts.<\/p>\n<p><strong>Rei Sato:<br \/>\n\u201cWhile considering their internal structure, we kept thinking about what expression should appear externally, visible on the ear.\u201d<\/strong><\/p>\n<p>The brand\u2019s promotional video featured dancers from Kanazawa and artists from art universities, with even the music created by hand.<br \/>\nThis was not merely a product introduction but a transmission of cultural content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Technique_and_Dialogue_%E2%80%94_Creation_That_Transcends_Generations_and_Fields\"><\/span>Technique and Dialogue \u2014 Creation That Transcends Generations and Fields<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Both parties agreed on the importance of designers and craftspeople being physically present in the same space and overcoming barriers together.<\/p>\n<p><strong>Rei Sato:<br \/>\n\u201cBy conversing on-site, hearts open and we can reach the same perspective.\u201d<\/strong><\/p>\n<p><strong>Minoru Kitani:<br \/>\n\u201cEBRU\u2019s initiatives are revealing new pathways for craftspeople.\u201d<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Social_Issue_of_%E2%80%9CCraftsperson_Shortage%E2%80%9D_and_Educational_Challenges\"><\/span>The Social Issue of \u201cCraftsperson Shortage\u201d and Educational Challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most intense theme in the discussion was the need to expand opportunities for craftsmanship education.<\/p>\n<p>Kitani conducts workshops and classes in Okayama, engaging directly with educational settings.<\/p>\n<p><strong>Minoru Kitani:<br \/>\n\u201cChildren\u2019s eyes light up just by touching lace. Opportunities to actually touch things are truly decreasing.\u201d<\/strong><\/p>\n<p>Rei Sato also teaches experiential classes on color and materials for children from preschool to high school age.<br \/>\n<figure id=\"attachment_9028\" aria-describedby=\"caption-attachment-9028\" style=\"width: 1462px\" class=\"wp-caption aligncenter centercap\"><img decoding=\"async\" src=\"https:\/\/kogei-japonica.com\/media\/wp-content\/uploads\/2025\/12\/EBRU_5.webp\" alt=\"EBRU\" width=\"400\" class=\"size-full wp-image-9028\" \/><figcaption id=\"caption-attachment-9028\" class=\"wp-caption-text\">Turkish traditional technique \u201cMarbling\u201d<\/figcaption><\/figure><strong>Rei Sato:<br \/>\n\u201cInterest develops through encounters. We need environments where those encounters can happen.\u201d<\/strong><\/p>\n<p>In Japan, where shortages of technical personnel and stagnation of succession are accelerating, this field will only grow more important.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"New_Future_Visions_Emerging_from_the_Discussion\"><\/span>New Future Visions Emerging from the Discussion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p> As the dialogue deepened, multiple future possibilities emerged. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Application_to_Medical_Device_Fields_Such_as_Hearing_Aids\"><\/span>Application to Medical Device Fields Such as Hearing Aids<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Minoru Kitani:<br \/>\n\u201cJust as eyeglasses were transformed through design, I feel there is potential to transform hearing aids as well.\u201d<\/p>\n<p>Rei Sato:<br \/>\n\u201cWe\u2019ve attempted this before, but the barrier of medical approval is high, and entry requires time and capital.\u201d<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Development_into_Cultural_Assets_Through_Repair_and_Remake\"><\/span>Development into Cultural Assets Through Repair and Remake<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p> Rei Sato spoke about the value that objects gain when they inspire us to repair and continue using them even when broken.<\/p>\n<p>Kitani agreed and introduced an example where \u00c7AETLA clothing was remade from a child\u2019s baby dress into a wedding dress.<br \/>\nHe emphasized that \u201cthe product accompanies people\u2019s lives.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Narrative_of_Craftsmanship\"><\/span>The Narrative of Craftsmanship<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p> Editor-in-Chief of Kogei Japonica, Seiichi Sato, spoke about the importance of widely sharing such real dialogues with the world.<\/p>\n<p><strong>Seiichi Sato:<br \/>\n\u201cI feel that the background and philosophy discussed today themselves become important content that deepens the value of products. By conveying that narrative, users can engage with meaning and context, enriching their understanding and attachment.\u201d<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facing_Reality_%E2%80%94_Hurdles_Are_Also_a_Source_of_Creation\"><\/span>Facing Reality \u2014 Hurdles Are Also a Source of Creation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p> The gap with mass production, barriers to entry in the medical field, and the complexity of dialogue with craftspeople\u2014 These challenges are simultaneously \u201centry points for culture-shifting innovation.\u201d<\/p>\n<p>\u00c7AETLA has refused mass production for over half a century.<br \/>\nEBRU continues to bring artistic endeavors to the market.<\/p>\n<p>The stance of both companies symbolizes continuous challenge not as problem-solving but as \u201ccultural creation.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_The_Future_of_Craftsmanship_Is_Created_Through_%E2%80%9CDialogue%E2%80%9D\"><\/span>Conclusion: The Future of Craftsmanship Is Created Through \u201cDialogue\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p> This dialogue was not simply an exchange of opinions between companies. It was the sharing of values and a conversation itself aimed at creating culture.<\/p>\n<p>When we look at clothing, accessories, and earphones, beyond \u201cfunction,\u201d they embody:<\/p>\n<ul>\n<li>The lives of makers<\/li>\n<li>Aesthetic sensibility<\/li>\n<li>Technique<\/li>\n<li>Narrative<\/li>\n<\/ul>\n<p>The future envisioned by \u00c7AETLA Inc. and EBRU Inc. is one of redefining technology, education, and culture.<br \/>\nHow this movement will manifest in the world\u2014<br \/>\nKogei Japonica will continue to follow it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Conversation Born at the Intersection of Different Fields Minoru Kitani, CEO of \u00c7AETLA Inc., which has supported sewing culture in Okayama for over half a century, and Rei Sato, Founder of EBRU Inc., who has co-created new products with Japanese craftspeople and artists, came together for this exchange. The meeting between these two companies<\/p>\n","protected":false},"author":2,"featured_media":6848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[531,171],"tags":[],"class_list":["post-6846","post","type-post","status-publish","format-standard","has-post-thumbnail","category-interview","category-recommended"],"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/posts\/6846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/comments?post=6846"}],"version-history":[{"count":0,"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/posts\/6846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/media\/6848"}],"wp:attachment":[{"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/media?parent=6846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/categories?post=6846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.kogei-japonica.com\/media\/wp-json\/wp\/v2\/tags?post=6846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}