From the foothills of Mount Fuji, opening Japanese craftsmanship to the world

CraftTown is a Shizuoka-based company that supports market expansion for goods, accessories, and traditional crafts created by handmade artists, craft makers, and companies from across Japan, delivering their work both domestically and internationally.

From Shizuoka at the foothills of Mount Fuji, under the vision of “NIPPON’s TAKUMI to the World,” CraftTown shares the appeal of Japanese craftsmanship globally—spanning genres from traditional crafts to modern handmade works.

CraftTown values not only the works themselves, but also the thoughts, backgrounds, and stories carried by each individual maker, and places great importance on communicating these carefully to audiences in Japan and around the world.
To this end, we create dedicated profile pages for each creator in both Japanese and English, and include maker introductions alongside every product listing, promoting a philosophy of “craftsmanship with a visible human presence.”

“ÇAETLA” is a company born to create beautiful things

Since ÇAETLA started as a nightwear and lingerie manufacturer in 1974, we have been committed to our fundamental philosophy of “bringing women’s dreams to life.” We consistently capture current trends and pursue product development with an unwavering focus on luxury materials and craftsmanship quality.
With the delicate sensibility unique to Japanese artisans and superior technical expertise, we are dedicated to meticulous craftsmanship, weaving dreams and emotions into each individual piece. Rather than simply creating products, we approach our work with an “artist’s philosophy” of creating “works of art” through planning and production.

To maintain our commitment to providing high-quality, sophisticated products, we cannot adopt mass production systems.

Our production process becomes significantly more complex due to the abundant use of lace and motifs on delicate materials. From cutting to sewing, lace dyeing, hand-painting motifs, flower crafting, bead attachment, and finishing treatments – each product reaches our customers through the convergence of handwork and master craftsmanship.

Our luxury lingerie combines traditional Japanese craftsmanship with contemporary design, creating premium intimate apparel that represents the finest in women’s fashion. Each piece showcases exceptional attention to detail, featuring hand-applied lace work, custom dyeing techniques, and artisanal finishing that sets ÇAETLA apart in the luxury nightwear market.