Studio Polaris
About Company
Bringing Japanese craftsmanship and cultural value to the world through strategic design.
A Tokyo- and London-based studio shaping new contexts and opportunities.
Studio Polaris is a strategic design studio based in Tokyo and London. Focusing on marketing and brand design, we provide integrated services spanning research, strategy development, communication design, and experience design.
Our greatest strength lies in combining the following three elements:
- International perspective: A cross-border network enabled by our dual presence in Tokyo and London.
- Strong roots in art and culture: A robust network within the cultural sector, including art school alumni, creators, and artists.
- Strategic brand expertise: Refined brand strategy and communication design capabilities, brought by members with backgrounds in major advertising agencies.
Currently, interest in Japanese craft products and craftsmanship is surging in the UK.
Seizing this momentum, Studio Polaris is actively driving projects to communicate and establish the value of exceptional Japanese crafts and art overseas by presenting them with the right framing for international audiences.
Business
We design how to present Japanese crafts to overseas markets—framing the context, identifying the target audience, and defining how that value can be communicated and realized.
Through market understanding, competitor analysis, target setting, and positioning, we build strategies that go beyond mere exporting, developing products into established brands.
We crystallize the core philosophy, values, stories, and worldview of a brand, translating them consistently across logos, visuals, verbal expressions, websites, and products.
While honoring the history and philosophy behind crafts and cultural resources, we shape brand expressions that resonate with modern international markets.
We develop communication strategies to deliver the appeal of products and brands to the right audience through the right channels.
Providing comprehensive services from copywriting, visual design, campaigns, and content planning to promotional initiatives, our goal is to communicate in a way that generates empathy and deep understanding, not just brand awareness.
We design ways to communicate brand value as an experience through exhibition spaces, events, and digital initiatives.
By transforming concepts into experiences that people can touch, feel, and remember—rather than just observe—we deliver the profound appeal of craft and culture.
We conduct both qualitative and quantitative research to capture markets, consumers, and cultural backgrounds from multiple perspectives.
Through deep user understanding and the discovery of opportunity areas, we facilitate data-driven decision-making, unlocking new business opportunities and brand potential.
To convey the philosophy, background, and appeal of a brand or project, we plan and produce content from an editorial and publishing perspective.
Through articles, booklets, books, brand stories, and interviews, we build a communication foundation where value accumulates continuously, avoiding fleeting, one-off promotions.
Leveraging our own publishing experience, we craft narratives deeply rooted in context.
We design how to distribute, amplify, and deliver the content and brand assets we create.
We do not stop at planning and production; we execute strategies that encompass outreach planning, user journey design, and deployment.
We facilitate the creation of new businesses and value through design research, workshops, educational programs, and co-creation projects.
Navigating across regions, corporations, governments, and academia, we untangle complex challenges and collaborate closely to translate them into actionable, implementable steps.
